Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing the content you post. Managing social media also includes engaging and interacting with social media users. Manage your social media in one place · Light up your profile. Schedule and publish content across all your social profiles and track effectiveness in real-time. it is the process of creating, publishing, promoting, and managing content through social media channels such as social media.